Analysis of idioms in printed media advertisements

Susanto, Tirto Yudi (2007) Analysis of idioms in printed media advertisements. Undergraduate thesis, Universitas Katolik Widya Mandala Madiun.

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Abstract

The research discusses idioms. Idioms contain two meaning that are denotative meaning and connotative meaning. The objectives of the study are to describe the meaning and the function of idioms in printed media advertisements. The data of research are taken from the printed media advertisements.Therefore,the type of research in this thesis is descriptive method.And also, the researcher uses referential equivalent method to analyze the meaning of idioms used in printed media advertisements and the pragmatics equivalent method is used by the writer to analyze the function of idioms used in printed media advertisements. The data analysis shows that the meanings of idioms used in printed media advertisements have two meaning that are literal meaning or denotative meaning and non-literal meaning or connotative meaning based on setting,context, and symbol. Then, the functions of idioms used in printed media advertisements are based on three categories of speech acts, namely representatives (which include the statement of fact, assertions, and descriptions),directives, and commissives.

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