Kadi, Dian Citaningtyas Ari (2018) Pengaruh kualitas dan citra produk terhadap kepuasan pelanggan coca-cola di Kota Madiun. Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun, XLII (02). pp. 247-258. ISSN 085-1981
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Text (Pengaruh kualitas dan citra produk terhadap kepuasan pelanggan coca-cola di Kota Madiun)
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Abstract
The observation was aimed at testing the impact of product quality and product image on customer satisfaction. The research population were everyone who had ever drunk Coca-Cola. The research used purpose sampling, namely a sampling technique because of some consideration.The sum of the samples were 10; the samples were enough since there were only 2 independent variables. The samples were collected with questionnaire and tested with the SPSS. The research results show that the product quality and the product image have positive impact on customer satisfaction.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | quality, product image, customer satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi Dan Bisnis > Prodi Manajemen |
| Depositing User: | Petrus Suwandi |
| Date Deposited: | 28 Mar 2019 03:51 |
| Last Modified: | 28 Mar 2019 03:51 |
| URI: | http://repository.widyamandala.ac.id/id/eprint/60 |
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