Motivasi konsumen dalam menabung pada bank (survei pada Perumahan Panorama Wilis Madiun)

Farida, F. Anif (2005) Motivasi konsumen dalam menabung pada bank (survei pada Perumahan Panorama Wilis Madiun). Widya Warta. Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun, XXVIII (02). pp. 145-155. ISSN 0854-1981

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Abstract

The objectives of research 1) to know the motivations of consumer doing the purchase of product and scale of priority in saving a banks 2) to know the impacts of income level to the main motivations of respondent in saving to banks. The Results of research 1) motivations of customer saving to bank is the living cost in special days, to prepare some urgent things, financial savings, child insurance, for deposit, outcome control, for social, to get interest, to get the prize, to ease the transaction, finacial security, and a must of working place 2) Analysis of equality test of two approximately one phase. Observed from the stimulating source in bank, internal stimulation is more dominant than external stimulation, that is 6,2602. There is an opinion that has positive impacts 0,737 and correlation 0,344. It means there is a linier positive relation and determinating coefisient 0,118 affected by income level to choose the motivation to save in bank. In T-Test parsially income have a significant effet of -10,354 to the main motivation in saving to the bank.

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