Handaruwati, Indah (2016) Analisis persepsi faktor-faktor yang mempengaruhi penjualan produk (studi pada pedagang kios buku Sriwedari). Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun, XL (02). pp. 241-256. ISSN 0854-1981
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Text (Analisis persepsi faktor-faktor yang mempengaruhi penjualan produk (studi pada pedagang kios buku Sriwedari))
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Abstract
Sriwedari area was popular as the center of trade books. Book traders’s perception related to factors influencing book sales was needed associated with strategy and efforts held by Solo city government and book trader association to increase book sales. The objective of this research was to give empirical evidence about factors influencing book sales. Data collected by questionnaire were analyzed by ordinal logistic regression. The results show that bookstore discount, the collection of used books and the collection of new books significantly affected the book sales. While shop opening hours insignificantly affected the book sales.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | perception, book sales, bookstore discount, shop opening hours, the collection of books |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi Dan Bisnis |
| Depositing User: | Petrus Suwandi |
| Date Deposited: | 30 Apr 2019 01:28 |
| Last Modified: | 02 May 2019 12:05 |
| URI: | http://repository.widyamandala.ac.id/id/eprint/300 |
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